Google Local Services Ads

Protect Your LSA Investment & Rank Higher Automatically.

Local Services Ads are expensive. Stop letting valuable leads slip through the cracks. Autopilot monitors your dashboard 24/7 so your team doesn’t have to:

  • Boost Your Account Ranking: We instantly and properly rate every lead, which signals Google’s algorithm to rank your ads higher.
  • Eliminate Manual Data Entry: Autopilot listens to calls and reads messages, automatically logging all the data for you.
  • Ready-to-Close Records: We work the lead inside the dashboard and hand your team a finished record.
24/7
Watching the account, including 2am
Every lead
Transcribed, read and summarised
$0
For the call and the written proposal

Autopilot · live

Watching

New LSA lead → understood → actioned → filed

What happens between Google charging you and your team finding out.

1 Lead lands in the account
Call or message, any hour
2 Autopilot listens and reads
Call transcribed, thread parsed
3 It works the dashboard
Responds, updates, fills the fields
4 You get a finished record
Name, number, job, summary — in your inbox and your sheet.

No one opened the dashboard. The lead was still handled.

Pay per lead
You’re charged on arrival, not on outcome
Response time
Google factors it into how often you’re shown
Built live
Running on a real contractor’s account
Your account
No new phone system, no migration

Why LSA is different

You already paid for the lead. That’s what makes this expensive.

Local Services Ads isn’t like the rest of your marketing. The money leaves your account the moment the lead arrives — before anyone has said a word to them.

The charge is already made

A missed lead is a paid lead

Every call that rings out and every message that sits unread still hit the invoice. In most channels a slow response costs you a maybe. Here it costs you money you have already spent.

It compounds

Slow replies shrink your reach

Google weighs responsiveness when deciding how often to show you. Falling behind on replies doesn’t just lose the job in front of you — it quietly reduces how many arrive next month.

Somebody’s whole afternoon

The dashboard is a job

Reading threads, marking statuses, filling fields, copying details into your CRM, chasing what the caller actually wanted. It is real work, and it is the first thing dropped on a busy week.

Run your own numbers

How much did you pay for leads nobody called back?

Four questions about last month. Nothing gets sent anywhere — the math happens on your screen and disappears when you close the tab.

The ones you got charged for last month.
Roughly, on average. Your invoice has the exact number.
Count the nights and weekends too. Most shops guess high on this one.
Only used for the last line below.

Here’s the damage

$4,500
You paid Google this much for leads last month
$2,700
This much of it went on the 36 leads nobody called back in time
$32,400
Carry on as you are and that’s the bill for a year

Read that middle number again. It isn’t profit you might have made. It’s cash that already left your account, for leads that never got a conversation.

How it works

Five things it does, every time, without being asked

This isn't a notification tool that tells you a lead arrived. It handles the lead and tells you what happened.

01

It watches

A listener sits on the account and fires the moment a lead lands — call or message, business hours or the middle of the night. Nothing waits for someone to refresh a page.

Always-on listenerCalls and messagesInstant trigger
02

It listens to the call

The recording is transcribed automatically and read for meaning — what they need, where they are, how urgent it is. You find out what the caller actually wanted without playing the audio back.

Call transcriptionIntent extractionUrgency detection
03

It reads the thread

Message leads get parsed the same way, right down to reading the dashboard view itself with vision AI. Lead ID, contact details and the full conversation come out as clean structured data.

Message parsingVision AI extractionStructured lead data
04

It works the dashboard

This is the part nobody else does. Autopilot goes into the account and acts — responding, updating the lead, filling in the fields that have to be filled in. The work gets done, not queued.

Automated responsesStatus updatesField completion
05

It hands you the finished record

A plain-English summary lands in the inbox of whoever needs it, and a clean row lands in your tracking sheet — de-duplicated, so the same lead never shows up twice.

Plain-English summaryTracking sheet rowDe-duplication

Built and proven on a live Local Services Ads account belonging to a Spokane roofing contractor — which happens to be mine. It has been handling real leads and real money, not a sandbox.

Before vs. after

The same lead, two Tuesdays

A homeowner taps your listing at 7:40pm. Here is how that goes.

Without Autopilot

1Lead arrives, you're charged7:40pm
2Nobody's in the dashboardOvernight
3Someone replays the call9:20am
4Callback goes to voicemailAlready booked

Result: paid for the lead, lost the job, hurt the ranking.

With Autopilot

1Lead arrives, you're charged7:40pm
2Transcribed and understood7:40pm
3Worked in the dashboard7:41pm
4Summary waiting at 6amReady to call

Result: same spend, live conversation, ranking protected.

Who it's for

If you're paying Google per lead, this is for you

The mechanics of Local Services Ads are the same whatever the trade or profession. So is the leak.

Home services

Trades running LSA

Roofing, plumbing, HVAC, electrical, garage doors, landscaping. Crews are on site all day and nobody is sitting at a desk when the lead comes in. This is where it was built.

Professional services

Any LSA advertiser

Locksmiths, cleaners, movers, law firms, pest control, real estate. Different work, identical problem: you're billed on arrival and judged on how fast you respond.

Multi-account

Agencies managing LSA

If you run Local Services Ads for a book of clients, the lead-handling burden multiplies by every account. Autopilot runs per account and reports per client, so coverage doesn't scale with headcount.

Getting started

What actually happens if you call

Nothing is billed until you've seen a written scope with a fixed price. If your lead volume is too low for this to pay for itself, I'll tell you on the first call.

01

Free 30-minute call

We look at your lead volume, how leads reach you today, and who currently handles the dashboard. Sometimes the honest answer is that you don't need this yet.

02

Account walkthrough

I map how leads actually flow through your account and where they're stalling, then show you which parts Autopilot can take over.

03

Free written proposal

Fixed price, timeline, and exactly which steps get automated. No charge and no pressure to proceed.

04

Set up and hand over

Configured against your account, tested on live leads with you watching, then left running with documentation for your team.

Straight answers

No. Autopilot works against the Local Services Ads account you already have and delivers into the inbox and tracking you already use. Nothing gets migrated.

No, and it shouldn't. It handles the administrative half — the reading, the logging, the field-filling, the first acknowledgement — so that when your person picks up the phone they already know what the job is. It makes sure the conversation happens. It doesn't have the conversation for you.

Google takes responsiveness into account when deciding how often to show you, so replying consistently and quickly works in your favour. I won't promise you a ranking number — nobody honest can — but never leaving a lead unanswered overnight is the part you control.

A notification tells you a lead arrived and leaves the work to you. Autopilot listens to the call, understands it, acts on it in the dashboard, and gives you the finished record. The difference is whether you still have to open the tab.

It gets fixed. Part of Autopilot works by driving the dashboard directly, and interfaces change — that's the reality of it and I'd rather say so up front than have you find out. Maintaining it is my job, not yours, and it runs under my accounts so you're not the one debugging it at 6am.

Yes. It's configured per account and reports per client, so adding accounts doesn't mean adding people. Bring the number of accounts to the call and we'll scope it properly.

Lead audio and messages pass through transcription and AI services to be read and summarised, and the results land in your reporting. If you have specific requirements about where customer data can go, raise it on the call and I'll tell you plainly whether I can meet them.

Book a meeting

Bring one month of your LSA invoice.

Thirty minutes. We'll look at what you paid for, how much of it got worked, and whether Autopilot earns its keep on your volume.

  • A free written proposal either way
  • A straight answer on whether your volume justifies it
  • Nothing installed or signed on the call

Google Calendar scheduler — pick a time that works for you